A Best Practice. IT Sector. C-Level Messaging.

Fujitsu have recently introduced new approaches to outsourcing. They now offer large enterprises Application Outsourcing, Desktop Virtualisation and Cloud Computing Services. From a sales perspective these areas of IT are involved and complex.
 To support their introduction, Fujitsu have begun a communications program which distils down all the multiple benefits which outsourcing offers organisations to one primary benefit: Reducing the time it takes to address two fundamental and very common business issues; reducing costs and introducing efficiencies.


“Get there sooner” is a concise relateable proposition which speaks to the idea that Fujitsu’s new solutions are proven to address these common business challenges within a practical timescale across the organisation.

Prominent online advertising, (we captured this from ft.com), speaks to driving efficiency in the organisation sooner.

A microsite http://www.get-there-sooner.com/issue/01/ then comprehensively supports this online ad activity.

The collective, concise and relevant messaging in their advertising and microsite allows busy executives to quickly grasp that Fujitsu has a credible solution worth considering.

The Fujitsu outsourcing proposition is made more credible by inclusion of real-life case studies and access to a dedicated CIO blog http://www.i-cio.com./

An effective campaign idea very well executed – in our opinion.

Lead Generation Insights

When planning your next lead generation program, and you are looking to dig in to some desk research to help broaden your marcom thinking, and fine tune your strategy for this fundamental driver to revenue growth, take time out to look at some particular lead generation article links recommended by Brian Carroll.

Brian Carroll is seen as an authority in bringing a valued perspective to lead generation, and in his blog (see link) he points you to the particularly useful articles found in this years BtoB Magazine's Lead Generation Special Feature.

One of the articles neatly sums up this space:

"....as the length of the sales cycle grows and more people become involved in the buying decision—something common in b-to-b sales but an element that is becoming even more so in this challenging economy—marketers need to fine-tune their efforts....or risk exciting the end-user but losing the sale as the request moves up the approval ladder."

Brian Carroll Recommendations on Useful Lead Gen Articles

Two Books Worth Looking At

Both authors were speaking this week at the BMA Annual Conference in Chicago and both made compelling cases on how to better approach marketing and business.

The first book is Winning with Customers: A Playbook for B2B by D. Keith Pigues CMO of an industrial products company.

The second book is by Jeffrey Hayzlett, Chief Marketing Officer and Corporate Vice President, Kodak.  Applicable for Corporates and SMEs; watching him through a live feed he really tells it how it is in business and clearly his book, rated by Wall Street Journal and Inc respectively, will do this as well:

The Mirror Test: How To Breathe New Life Into Your Business