Both authors were speaking this week at the BMA Annual Conference in Chicago and both made compelling cases on how to better approach marketing and business.
The first book is Winning with Customers: A Playbook for B2B by D. Keith Pigues CMO of an industrial products company.
The second book is by Jeffrey Hayzlett, Chief Marketing Officer and Corporate Vice President, Kodak. Applicable for Corporates and SMEs; watching him through a live feed he really tells it how it is in business and clearly his book, rated by Wall Street Journal and Inc respectively, will do this as well:
The Mirror Test: How To Breathe New Life Into Your Business
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We enjoy business marketing. We spend time keeping an eye out for ideas, perspectives, best practices which inform our thinking, and we thought it would be useful to share these with like minded people.
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- Basham Business Communications
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