At a time when smart marketing means a relentless focus on ‘the numbers’:– drilling into customer segmentation and targeting, demand gen tactics, measurement, analysis and optimisation, it is good to see a ‘reminder’ article Marketing Is Losing Its Mojo, advocating the importance of breakthrough marketing creativity in driving demand .
At this moment in time ‘mediocrity’ is safe on so many levels. Understandable and indisputable.
However, it is worth reminding ourselves from time to time of a key component to effective marketing, which we can all, hand on heart, identify with. Namely, to not forget the ability of breakthrough creative communications to drive demand, and those ever important ‘numbers’.
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